Casual, Uncomplicated, Natural - BeeDees: Our Traditional Label for Reliable Women’s Lingerie for Every Day

Timeless design, reliable fit and high wearing comfort characterise the uncomplicated women’s lingerie designs of the traditional label BeeDees. As licence owners, we are responsible for its worldwide brand appearance. This is where the excellent Bodywear expertise of Jansen Fashion Group really comes into play. From product development to design to quality control – the manufacturing process of the collection is entirely down to us.

With a tailor-made sales and marketing concept, we ensure that the BeeDees brand can reach its full potential. The BeeDees product range, which we relaunched extensively in 2018, is a very focused concept. It was tailored exactly to the needs of the POS. In addition to quality and fit, the high availability of the goods is also of paramount importance.

An expressive shop design developed by us perfectly sets the stage for the lingerie collection. BeeDees is currently available at around 200 POS sites, including all Kaufhof stores.

We operate our own online shop at for the traditional brand founded in 1979, which is accompanied by regular marketing and social media activities. The shop offers the complete BeeDees product range and authentically reflects the brand philosophy through a fresh design and an uncomplicated, natural visual language.