The Jansen Fashion Group licence brand from Down Under
As the master licensee for German-speaking Europe, we are responsible for the entire brand presence of the Australian lifestyle label - from product development and design, and from production and quality control, to distribution and marketing. We are continuing the success with a brand history that began in Adelaide, South Australia in 1985, and the world-famous logo of the yellow road sign.
As well as operating our own online shop at www.roadsign.de, the Jansen Fashion Group has also developed an innovative shop-in-shop system for the retail sector. Some 220 stores nationwide now cover the textile trade, textile chains and a concept in food retail.
Alongside the broad portfolio of clothing, this concept also embraces other product groups such as bags and backpacks, belts, sunglasses, accessories and home textiles.
Through numerous marketing activities, the friendly ROADSIGN® logo was the official outfitter of the annual Beach Volleyball Tour, for example. The cult label also supports the largest German radio music award, the 1Live Crown.